B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

50%

50% -- campaign registration rate for Smith&Smith Smash Hero Kinect game (2012)

Name: Campaign Registration Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2012 · Method Studios

Method Studios' Smash Hero game for Smith&Smith attracted registrations from 50% of attendees at an insurance conference.

Self-reported by agency managing director

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Attribution: Method Studios View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2012

Entity

Smith&Smith Smash Hero Kinect game

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Method Studios Primary Tier B

http://www.stoppress.co.nz/blog/2012/05/golden-days-as-gladeye-and-method-nab-international-digital-… ↗

Confidence: 28/100 Vintage: 2012 Channel: Common Crawl

Source Article

StopPress

Original Research

Method Studios · Original study ↗

Methodology

Self-reported campaign result by Method Studios for insurance broker lead-generation game

Methodology documented

Segmentation

IndustryGaming RegionAPAC Channelevents

Cite this stat

Plain Text

Smith&Smith Smash Hero Kinect game: 50% campaign registration rate. Source: Method Studios (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smash-hero-broker-registrations-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/smash-hero-broker-registrations-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- campaign registration rate for Smith&Smith Smash Hero Kinect game<br><small>Source: Method Studios (2012) · <a href="https://lighthousedata.io/data/smash-hero-broker-registrations-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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