B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22%
22% -- per store sales increase for Smarty Pants per-store sales at demo locations (campaign result) (2024)
Smarty Pants achieved a 22% increase in per-store sales following retail and in-store demo activations executed by Attack! Marketing.
- No baseline, time frame, or methodology provided for the sales increase metric.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attack! Marketing
Primary
Tier B
https://www.attackmarketing.com/smartypants ↗
Source Article
Smarty Pants Case Study | Attack! Marketing | United States
top of page
+2000
Demos executed, across over 400+ Whole Foods locations.
+2000
Retail demos throughout the US in Whole Foods, King Soopers, Krogers, and
other retailers.
22%
Increase per
store sales.
Attack! Smarty Pants
Retail & In-Store Demo
THE CHALLENGE
-
Seeking a demo/experiential agency that…
Original Research
Attack! Marketing
· Original study ↗
Methodology
Self-reported sales lift attributed to optimized in-store demo activations; no baseline, measurement window, or methodology specified in the case study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Smarty Pants per-store sales at demo locations (campaign result): 22% per store sales increase. Source: Attack! Marketing (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smarty-pants-per-store-sales-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smarty-pants-per-store-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- per store sales increase for Smarty Pants per-store sales at demo locations (campaign result)<br><small>Source: Attack! Marketing (2024) · <a href="https://lighthousedata.io/data/smarty-pants-per-store-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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