B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- mql increase percentage for Smartsheet (after using ZoomInfo AI GTM platform) (2026)
Smartsheet experienced an 84% increase in MQLs (Marketing Qualified Leads) after using ZoomInfo's AI GTM platform.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomInfo
Primary
Tier C
https://genzform.com/blog/ai-lead-generation-tools ↗
Source Article
Top 10 AI Lead Generation Tools for 2026 | GenZform
Your team is publishing content, running paid campaigns, and sending outbound sequences, but the pipeline still feels sticky. Leads come in without context, forms capture too little or too much, and reps waste time on people who were never a fit in the first place. That's usually the underlying prob…
Original Research
ZoomInfo
· Original study ↗
Methodology
Customer case-study claim cited from ZoomInfo's AI lead generation overview; no time period specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Smartsheet (after using ZoomInfo AI GTM platform): 84% mql increase percentage. Source: ZoomInfo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartsheet-mql-increase-zoominfo
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartsheet-mql-increase-zoominfo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- mql increase percentage for Smartsheet (after using ZoomInfo AI GTM platform)<br><small>Source: ZoomInfo (2026) · <a href="https://lighthousedata.io/data/smartsheet-mql-increase-zoominfo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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