B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- preference for text messaging rate for smartphone users (2025)
85% of smartphone users prefer text messaging to phone calls or emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
impactive.io
Primary
Tier C
https://www.impactive.io/blog/6-tips-for-perfecting-mobile-volunteer-communications ↗
Source Article
6 Tips for Perfecting Mobile Volunteer Communications | Impactive | All-in-One Digital Organizing Suite
Mobile volunteer communications, and broadcast texting in particular, are gaining traction as a key way to stay in touch with supporters and foster long-term engagement. Broadcast texting involves sending message blasts to hundreds or even thousands of supporters at once to mobilize volunteers to ac…
Original Research
impactive.io
· Original study ↗
Methodology
Cited statistic in vendor blog; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
smartphone users: 85% preference for text messaging rate. Source: impactive.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-users-prefer-texting
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<blockquote cite="https://lighthousedata.io/data/smartphone-users-prefer-texting" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- preference for text messaging rate for smartphone users<br><small>Source: impactive.io (2025) · <a href="https://lighthousedata.io/data/smartphone-users-prefer-texting" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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