B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
85%
85% -- preference for mobile messages for US smartphone users (2024)
85% of smartphone users prefer mobile messages over traditional emails or calls.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PC Mag
Primary
Tier C
https://live-mobile-commons.pantheonsite.io/resources/blog/sms-marketing-statistics-nonprofits/ ↗
Source Article
The Top 10 SMS Marketing Statistics Nonprofits Need to Know | Mobile Commons
5 minute read
As we move into an increasingly digital age, the way organizations communicate and interact with their audience is rapidly changing. If you’re a nonprofit professional, understanding these trends can help you effectively reach out to your supporters—and one of the most effective channe…
Original Research
PC Mag
· Original study ↗
Methodology
Cited from PC Mag
Methodology documented
Segmentation
Industrynonprofit
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US smartphone users: 85% preference for mobile messages. Source: PC Mag (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-users-prefer-mobile-messages-85-percent
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<blockquote cite="https://lighthousedata.io/data/smartphone-users-prefer-mobile-messages-85-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- preference for mobile messages for US smartphone users<br><small>Source: PC Mag (2024) · <a href="https://lighthousedata.io/data/smartphone-users-prefer-mobile-messages-85-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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