B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- share of smartphone users checking email on mobile for smartphone users (2025)
88% of smartphone users regularly check their emails on mobile phones.
- Report source is unspecified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lumia360.com
Primary
Tier C
https://www.lumia360.com/the-role-of-segmentation-in-email-marketing/ ↗
Source Article
The Role of Segmentation in Email Marketing - Lumia360 - Road To Success
Personalisation is very important for your business. To use personalisation effectively, you must segment your users into different segments or customer personas. Email marketing offers a higher Return on Investment compared to other media. Average email marketing ROI stands at $36 for every $1 spen…
Original Research
lumia360.com
· Original study ↗
Methodology
Cited as 'according to a report' with no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
smartphone users: 88% share of smartphone users checking email on mobile. Source: lumia360.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-users-check-email-mobile-88
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<blockquote cite="https://lighthousedata.io/data/smartphone-users-check-email-mobile-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of smartphone users checking email on mobile for smartphone users<br><small>Source: lumia360.com (2025) · <a href="https://lighthousedata.io/data/smartphone-users-check-email-mobile-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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