B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- primary daily device share smartphone for US CHR and A/C listening women (2009)
28% of surveyed US CHR and A/C listening women reported 'smart' cell phones as their primary daily device.
- growing fast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2009
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alan Burns
Primary
Tier C
https://strategicsolutionsresearch.com/radio-boldly-going-everywhere/ ↗
Source Article
Radio Boldly Going: Everywhere - Strategic Solutions Research™
Last time we talked about new research demonstrating that terrestrial radio listening remains strong – in some cases at all-time highs – both in the United States and internationally. While radio use is still primarily heard over an AM/FM radio, there are Internet radio, mobile phones and downloadab…
Original Research
Alan Burns
· Original study ↗
Methodology
Alan Burns survey of 2000 CHR and A/C listening women in the U.S.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US CHR and A/C listening women: 28% primary daily device share smartphone. Source: Alan Burns (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-primary-daily-device-28pct-women
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-primary-daily-device-28pct-women" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- primary daily device share smartphone for US CHR and A/C listening women<br><small>Source: Alan Burns (2009) · <a href="https://lighthousedata.io/data/smartphone-primary-daily-device-28pct-women" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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