B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- smartphone shopping usage rate for Smartphone-owning parents shopping Black Friday weekend for their children (2013)
90% of smartphone-owning parents planning to shop on Black Friday weekend for their children will use their smartphones.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier A
https://www.adexchanger.com/ad-exchange-news/tuesday-11262013/ ↗
Source Article
Email Fandom; End Of Trolls | AdExchanger
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Email Fandom
In reviewing rock bands’ email marketing efforts, The Wall Street Journal’s Hannah Karp says new data from ecommerce music website manager Topspin shows email is the gift that keeps on giving. Karp notes the p…
Original Research
IAB
· Original study ↗
Methodology
IAB press release survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Smartphone-owning parents shopping Black Friday weekend for their children: 90% smartphone shopping usage rate. Source: IAB (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-parents-black-friday-mobile-iab-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-parents-black-friday-mobile-iab-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- smartphone shopping usage rate for Smartphone-owning parents shopping Black Friday weekend for their children<br><small>Source: IAB (2013) · <a href="https://lighthousedata.io/data/smartphone-parents-black-friday-mobile-iab-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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