B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- share of media presence from earned publications for Smartney (2026-04)
In April 2026, editorial/earned publications accounted for only 2% of Smartney's total media presence.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instytut Monitorowania Mediów (IMM)
Primary
Tier A
https://immrank.com/cat-raporty/provident-najbardziej-medialna-marka-w-branzy-pozyczek-pozabankowych… ↗
Source Article
Provident najbardziej medialną marką w branży pożyczek pozabankowych w kwietniu | IMMrank ranking medialności marek
Provident, Smartney oraz Wonga znalazły się na podium najbardziej medialnych marek z branży pożyczek pozabankowych kwietnia 2026 r. Jak pokazują dane Instytutu Monitorowania Mediów (IMM), lider zestawienia swoją widoczność budował głównie dzięki intensywnej obecności reklamowej w telewizji oraz publ…
Original Research
Instytut Monitorowania Mediów (IMM)
· Original study ↗
Methodology
IDEAS media monitoring model by Instytut Monitorowania Mediów (IMM)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Smartney: 2% share of media presence from earned publications. Source: Instytut Monitorowania Mediów (IMM) (2026-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartney-earned-share-media-presence-apr-2026
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<blockquote cite="https://lighthousedata.io/data/smartney-earned-share-media-presence-apr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- share of media presence from earned publications for Smartney<br><small>Source: Instytut Monitorowania Mediów (IMM) (2026-04) · <a href="https://lighthousedata.io/data/smartney-earned-share-media-presence-apr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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