B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- referral close rate for SmartBear (2026)
SmartBear's close rates were initially 30% before increasing to 47% through identifying and activating promoters.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tremendous.com
Primary
Tier C
https://www.tremendous.com/blog/10-examples-of-successful-referral-programs/ ↗
Source Article
15 Examples of Referral Marketing Programs | Tremendous
15 examples of successful referral marketing programs
By Megan Johnson and Zach Links●7 min. read●Sep 11, 2026
People are 90% more likely to buy from brands based on recommendations from their friends vs. advertisements.
That’s why referral programs deliver such a high ROI. Whether you’re selling co…
Original Research
tremendous.com
· Original study ↗
Methodology
Close rates increased from 30% to 47%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SmartBear: 30% referral close rate. Source: tremendous.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartbear-close-rate-improvement
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<blockquote cite="https://lighthousedata.io/data/smartbear-close-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- referral close rate for SmartBear<br><small>Source: tremendous.com (2026) · <a href="https://lighthousedata.io/data/smartbear-close-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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