B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
20%
20% -- marketers ranking content marketing top impact for marketers worldwide (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
850
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigdropinc.com
Primary
Tier B
https://www.bigdropinc.com/blog/saas-marketing-budget-2018/ ↗
Source Article
Here's How SaaS CMOs Are Spending Their Marketing Budget in 2018
Original Research
bigdropinc.com
· Original study ↗
Methodology
Smart Insights survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers worldwide: 20% marketers ranking content marketing top impact. Source: bigdropinc.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smart-insights-content-marketing-2018
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<blockquote cite="https://lighthousedata.io/data/smart-insights-content-marketing-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketers ranking content marketing top impact for marketers worldwide<br><small>Source: bigdropinc.com (2018) · <a href="https://lighthousedata.io/data/smart-insights-content-marketing-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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