B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77.8%
77.8% -- share of smarketing teams with integrated data sharing tools for successful smarketing teams (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Revenue Marketing Alliance
Primary
Tier C
https://bigpxl.com/blog/smarketing-demystified-a-beginners-guide-to-synergizing-your-sales-and-marke… ↗
Source Article
Smarketing FAQs: Sales & Marketing Unite!
Original Research
Revenue Marketing Alliance
· Original study ↗
Methodology
Cited to Revenue Marketing Alliance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
successful smarketing teams: 77.8% share of smarketing teams with integrated data sharing tools. Source: Revenue Marketing Alliance (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smarketing-teams-integrated-tools
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<blockquote cite="https://lighthousedata.io/data/smarketing-teams-integrated-tools" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.8%</strong> -- share of smarketing teams with integrated data sharing tools for successful smarketing teams<br><small>Source: Revenue Marketing Alliance (2026) · <a href="https://lighthousedata.io/data/smarketing-teams-integrated-tools" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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