B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- search query growth rate for Google Search users searching 'small dogs that don't bark a lot' (2019-2024)

2019-2024  · Google Trends

Searches for 'small dogs that don't bark a lot' increased by 90% over the five years leading up to 2024.

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Attribution: Google Trends View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2019-2024
Entity
Google Search users searching 'small dogs that don't bark a lot'
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Trends Primary Tier B
https://martechasia.net/pr-newswire/whiskas-creates-new-breed-of-dog/ ↗
Confidence: 28/100 Vintage: 2019-2024 Channel: Deep Crawl
Source Article
Whiskas creates new breed of dog | MartechAsia
AUCKLAND, New Zealand, March 26, 2024 /PRNewswire/ — The world loves dogs. Yet people are searching in droves for dogs that don’t bark, don’t need to be walked, don’t need to be groomed, and can stay at home while their companions are out. Dogs that sound suspiciously similar to a cat. The world is …
Original Research
Google Trends · Original study ↗

Google Trends data cited in Whiskas/Mars Petcare PR campaign

Methodology documented
IndustryPet Care RegionGlobal RoleAll marketers Channelsearch
Plain Text
Google Search users searching 'small dogs that don't bark a lot': 90% search query growth rate. Source: Google Trends (2019-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-dogs-dont-bark-searches-90pct
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<blockquote cite="https://lighthousedata.io/data/small-dogs-dont-bark-searches-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- search query growth rate for Google Search users searching 'small dogs that don't bark a lot'<br><small>Source: Google Trends (2019-2024) · <a href="https://lighthousedata.io/data/small-dogs-dont-bark-searches-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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