B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- search query growth rate for MTS brand (2015)
Search queries around MTS rose by almost 24% following the #MTSInternetBaby campaign.
- Reported as 'almost 24%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2015
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ARM Worldwide
Primary
Tier B
https://armworldwide.com/casestudy/featuring-work-media-buying-planning-mts-india-internet-baby/ ↗
Source Article
#MTSInternetBaby: Video Marketing Case Study
Original Research
ARM Worldwide
· Original study ↗
Methodology
Search query lift reported in agency case study
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
MTS brand: 24% search query growth rate. Source: ARM Worldwide (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mts-search-query-lift-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mts-search-query-lift-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- search query growth rate for MTS brand<br><small>Source: ARM Worldwide (2015) · <a href="https://lighthousedata.io/data/mts-search-query-lift-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.