B
Evidence Grade B
Graded
under review
Safe to Cite
Current
63%
63% -- share of small businesses using digital media in marketing for small businesses (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
masslivemediagroup.com
Primary
Tier B
https://www.masslivemediagroup.com/bootcamp-1/ ↗
Source Article
Digital Marketing Bootcamp - Part 1 - MassLive Media Group Group
Your customers are online. Your small business should be, too.
Digital marketing is extremely important. Gone are the days when a business could stay competitive with traditional forms of advertising. Now, most customers turn to the Internet and social networks for information on products and servic…
Original Research
masslivemediagroup.com
· Original study ↗
Methodology
Cited with footnote reference 'ii'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 63% share of small businesses using digital media in marketing. Source: masslivemediagroup.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-using-digital-media
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<blockquote cite="https://lighthousedata.io/data/small-businesses-using-digital-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of small businesses using digital media in marketing for small businesses<br><small>Source: masslivemediagroup.com (2026) · <a href="https://lighthousedata.io/data/small-businesses-using-digital-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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