B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- share of small businesses with at least one social media account for small businesses (2023)
64% of small businesses said they had at least one social media account.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thewritersblockph.com
Primary
Tier C
https://thewritersblockph.com/2023/02/06/7-social-media-challenges-that-local-businesses-face-and-ho… ↗
Source Article
7 Social Media Challenges That Local Businesses Face and How To Overcome Them
Marketers are always looking for new ways to promote their goods and services to a wider audience. Social media is the preferred method for many, but many local business owners find it difficult to attract customers through social media. Since you operate a business in a specific location and have l…
Original Research
thewritersblockph.com
· Original study ↗
Methodology
Blog article citing unspecified survey research; original source not identified
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
small businesses: 64% share of small businesses with at least one social media account. Source: thewritersblockph.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-social-media-account
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<blockquote cite="https://lighthousedata.io/data/small-businesses-social-media-account" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of small businesses with at least one social media account for small businesses<br><small>Source: thewritersblockph.com (2023) · <a href="https://lighthousedata.io/data/small-businesses-social-media-account" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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