B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share of small businesses underutilizing or ignoring social media for small businesses (2023)
Approximately 70% of small businesses either underutilize or ignore social media platforms.
- The source text notes 'Approximately 70%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
webware.io
Primary
Tier C
https://www.webware.io/blogs ↗
Source Article
Webware Blog
Crafting Irresistible Calls to Action that Convert Website Visitors
They've browsed your website, explored your content, and even lingered on a product page. Now, what do you want them to do? That's where the magic of the call to action (CTA) comes in. A well-crafted CTA is the bridge between websit…
Original Research
webware.io
· Original study ↗
Methodology
Approximate figure from blog, original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 70% share of small businesses underutilizing or ignoring social media. Source: webware.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-ignore-social-media
HTML Embed
<blockquote cite="https://lighthousedata.io/data/small-businesses-ignore-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of small businesses underutilizing or ignoring social media for small businesses<br><small>Source: webware.io (2023) · <a href="https://lighthousedata.io/data/small-businesses-ignore-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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