B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- small businesses using email for retention for small businesses (2023)
80% of small businesses use email for customer retention.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Emarsys
Primary
Tier C
https://barn2.com/blog/email-marketing-for-ecommerce/ ↗
Source Article
The Ultimate Guide to Email Marketing for E-Commerce
Email marketing can drive powerful results for your e-commerce business. In this ultimate guide to email marketing for e-commerce, we'll show you exactly how to build your email list, create effective email campaigns, track results, and more.
If you run an e-commerce business, you probably already k…
Original Research
Emarsys
· Original study ↗
Methodology
Cited from Emarsys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 80% small businesses using email for retention. Source: Emarsys (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-email-retention-80
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<blockquote cite="https://lighthousedata.io/data/small-businesses-email-retention-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- small businesses using email for retention for small businesses<br><small>Source: Emarsys (2023) · <a href="https://lighthousedata.io/data/small-businesses-email-retention-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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