B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- share of small businesses using email marketing for small businesses (2026)
64% of small businesses use email marketing campaigns as a core strategy to retain customers and increase lifetime value.
- Attributed broadly to 'some studies' without specific citations
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Campaign Monitor
Primary
Tier C
https://www.trymaverick.com/blog-posts/best-5-shopify-apps-for-personalized-email-marketing-campaign… ↗
Source Article
Top AI Tools & Shopify Apps for Personalized Email Marketing
In today's rapidly evolving digital landscape, personalized email marketing campaigns are essential for any ecommerce business's success. To achieve this, consider leveraging the power of generative AI tools, specifically AI video generator solutions, integrated seamlessly with your Shopify store th…
Also cited by
Refresh Digital Strategy (letsrefresh.io)
https://www.letsrefresh.io/blog/marketing-for-small-business-guide
2026-09-25
Practice Promotions
https://web.archive.org/web/20220718135425id_/https://practicepromotions.net/pat…
2026-09-24
Original Research
Campaign Monitor
· Original study ↗
Methodology
Cited as 'some studies' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 64% share of small businesses using email marketing. Source: Campaign Monitor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-email-marketing-retention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/small-businesses-email-marketing-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of small businesses using email marketing for small businesses<br><small>Source: Campaign Monitor (2026) · <a href="https://lighthousedata.io/data/small-businesses-email-marketing-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.