B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- small businesses feeling effective at social media marketing for US small businesses (2022)
According to Fundera, only 46% of small businesses feel they are effective at using social media for marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fundera
Primary
Tier C
https://anytimedigitalmarketing.com/2022/03/09/how-effective-is-your-social-media-marketing/ ↗
Source Article
How Effective Is Your Social Media Marketing?
Original Research
Fundera
· Original study ↗
Methodology
Cited from Fundera; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US small businesses: 46% small businesses feeling effective at social media marketing. Source: Fundera (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-social-media-effectiveness-46
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<blockquote cite="https://lighthousedata.io/data/small-business-social-media-effectiveness-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- small businesses feeling effective at social media marketing for US small businesses<br><small>Source: Fundera (2022) · <a href="https://lighthousedata.io/data/small-business-social-media-effectiveness-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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