B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- social media ad response rate for small business decision-makers (2026)
45% of small business decision-makers have responded to a social media ad in the past month.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
71
Source
B2B BuyerSCAN
Primary
Tier A
https://salesfuel.com/leverage-small-business-optimism/ ↗
Source Article
How to Leverage Small Business Optimism
As you approach your SMB accounts and prospects to sell media space, do you have enough data to understand their business and how you can help them? Our research shows that business owners want to engage with sales reps who understand the business they are in and the challenges they face. Only with …
Original Research
B2B BuyerSCAN
· Original study ↗
Methodology
B2B BuyerSCAN data
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
small business decision-makers: 45% social media ad response rate. Source: B2B BuyerSCAN (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-social-media-ad-response
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<blockquote cite="https://lighthousedata.io/data/small-business-social-media-ad-response" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- social media ad response rate for small business decision-makers<br><small>Source: B2B BuyerSCAN (2026) · <a href="https://lighthousedata.io/data/small-business-social-media-ad-response" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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