B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- share of small businesses investing in traditional marketing for US small businesses (2024)
10% of small businesses surveyed planned to invest in traditional marketing in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Guidant
Primary
Tier B
https://re2.ai/post/how-to-sell-to-local-businesses ↗
Source Article
Resquared: The AI platform for selling to local businesses
When it comes to selling to local businesses, understanding their unique needs and preferences is essential for success. However, many salespeople fall into common pitfalls that hinder their effectiveness.
In this guide, we'll explore both what local businesses don't want to hear and what they do wa…
Original Research
Guidant
· Original study ↗
Methodology
Guidant Small Business Trends 2024 survey
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
US small businesses: 10% share of small businesses investing in traditional marketing. Source: Guidant (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-priority-traditional-marketing-2024
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<blockquote cite="https://lighthousedata.io/data/small-business-priority-traditional-marketing-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of small businesses investing in traditional marketing for US small businesses<br><small>Source: Guidant (2024) · <a href="https://lighthousedata.io/data/small-business-priority-traditional-marketing-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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