B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- small business owner ai usage rate for US small business owners (2025)
According to Goldman Sachs, 68% of small business owners already use AI.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Goldman Sachs
Primary
Tier C
https://diymarketers.com/zohos-ai-features/ ↗
Source Article
Zoho's AI Features are Small But Mighty - DIY Marketers
In This Article
This is a story of how Zoho’s AI features saved my business and my sanity.
I signed a contract last month without reading it.
Not my proudest moment. But between client calls, invoicing, and trying to remember if I’d already scheduled that meeting with a client , reading 17 pages of …
Original Research
Goldman Sachs
· Original study ↗
Methodology
Cited from Goldman Sachs research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US small business owners: 68% small business owner ai usage rate. Source: Goldman Sachs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-owners-ai-use-68pct
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<blockquote cite="https://lighthousedata.io/data/small-business-owners-ai-use-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- small business owner ai usage rate for US small business owners<br><small>Source: Goldman Sachs (2025) · <a href="https://lighthousedata.io/data/small-business-owners-ai-use-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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