B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- marketing budget planned increase for UK small businesses (2021)
37% of UK small businesses are prioritising marketing investment as they look to recover lost revenues.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
750
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/the-future-of-the-workplace/ ↗
Source Article
The future of the workplace - Savanta
Under siege from the continuing impacts of covid-19 and an impending Brexit, business practices are rapidly evolving. As companies strive to adapt and find new ways of working, what will the future of the workplace look like?
What is apparent is that, for many, changes driven by the pandemic are lik…
Original Research
Savanta
· Original study ↗
Methodology
Savanta monthly Business tracker surveying 1,000 UK businesses (750 small, 250 medium & large); October 2020 wave context
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
RegionUK
RoleAll marketers
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Plain Text
UK small businesses: 37% marketing budget planned increase. Source: Savanta (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-marketing-investment-2021
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<blockquote cite="https://lighthousedata.io/data/small-business-marketing-investment-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- marketing budget planned increase for UK small businesses<br><small>Source: Savanta (2021) · <a href="https://lighthousedata.io/data/small-business-marketing-investment-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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