B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of small business websites lacking homepage cta for small business websites (2025)
70% of small business websites lack a call-to-action (CTA) on their homepage according to WordStream.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://designsource.com/common-mistakes-firms-make-with-their-websites/ ↗
Source Article
Common Mistakes Firms Make with Their Websites
12 Feb Common Mistakes Firms Make with Their Websites
A company’s website is often the first interaction potential customers have with the brand, making it a critical component of a successful business strategy. However, many firms make common mistakes with their websites that can drive visitors awa…
Original Research
WordStream
· Original study ↗
Methodology
WordStream data cited by secondary publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small business websites: 70% share of small business websites lacking homepage cta. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-homepages-lack-cta
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<blockquote cite="https://lighthousedata.io/data/small-business-homepages-lack-cta" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of small business websites lacking homepage cta for small business websites<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/small-business-homepages-lack-cta" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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