B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- share of small business advertisers saying digital ads contributed more revenue than traditional ads for US small-business advertisers (2022)
78% of small-business advertisers in a 2022 survey reported that their digital ads contributed more to their revenue than traditional ads did.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://optimized-marketing.com/why-your-radio-ads-arent-rocking-like-they-used-to/ ↗
Source Article
Why Your Radio Ads Aren’t Rocking Like They Used To
Remember those days when an “ON AIR” sign almost guaranteed you a captive audience hanging on every word?
For local home service businesses, radio once felt like the magic marketing bullet.
You’d cut a catchy jingle, buy a slot on the local station, and wait for the phone to ring off the hook. And b…
Original Research
Statista
· Original study ↗
Methodology
Survey cited via Statista
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
RegionUS
Channeldigital
Cite this stat
Plain Text
US small-business advertisers: 78% share of small business advertisers saying digital ads contributed more revenue than traditional ads. Source: Statista (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-digital-ads-revenue-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/small-business-digital-ads-revenue-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of small business advertisers saying digital ads contributed more revenue than traditional ads for US small-business advertisers<br><small>Source: Statista (2022) · <a href="https://lighthousedata.io/data/small-business-digital-ads-revenue-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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