B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share citing competition as reason for budget increase for US small businesses increasing marketing budgets (2025)
71% of US small businesses planning to increase marketing budgets in 2025 cited the need to keep up with competition as a reason.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sixth City Marketing
Primary
Tier C
https://rebusadvertising.com/blogs/small-business-online-marketing-strategies/ ↗
Source Article
10 Small Business Online Marketing Strategies for 2026
10 Small Business Online Marketing Strategies for 2026
Your marketing plan is overwhelmed. Let's fix it.
You're wearing 17 hats, and "Chief Marketing Officer" is just one of them. You know your business needs digital traction, but every platform is yelling for attention. SEO wants patience. Google A…
Original Research
Sixth City Marketing
· Original study ↗
Methodology
Among the 49% of small businesses planning to increase marketing budgets; cited from Sixth City Marketing
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US small businesses increasing marketing budgets: 71% share citing competition as reason for budget increase. Source: Sixth City Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-budget-increase-competition-2025
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<blockquote cite="https://lighthousedata.io/data/small-business-budget-increase-competition-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share citing competition as reason for budget increase for US small businesses increasing marketing budgets<br><small>Source: Sixth City Marketing (2025) · <a href="https://lighthousedata.io/data/small-business-budget-increase-competition-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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