B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- small businesses with defined brand style guide for small businesses (2024)
Only 25% of small businesses possess a defined brand style guide.
- Secondary source citing an unnamed study
Lighthouse Research Team
Last verified:
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Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Inconsistent Branding - It's Killing Local And Small Businesses
Table of Contents
What comes to mind when you think about some of the most successful businesses? Likely, it’s their clear, recognizable brand—whether it’s their logo, colors, or even the way they communicate. But if you’re a local business owner or marketing director, you know that maintaining this…
Methodology
Cited statistic; original study not named
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
Channelcontent
Cite this stat
Plain Text
small businesses: 25% small businesses with defined brand style guide. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-brand-style-guide-25
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<blockquote cite="https://lighthousedata.io/data/small-business-brand-style-guide-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- small businesses with defined brand style guide for small businesses<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/small-business-brand-style-guide-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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