B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
44%
44% -- small businesses using social media for brand awareness for US small businesses (2024)
44% of small businesses use social media to build brand awareness, according to SCORE.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SCORE
Primary
Tier C
https://theguidevideo.com/blog/how-to-increase-brand-awareness-with-video-examples-included/ ↗
Source Article
How to Increase Brand Awareness With Video (Examples Included) | Guide Video
Jay Hynd
May 30, 2024
If you’re a business owner looking for different avenues to get your brand recognition within your industry, having an intense look at your content marketing strategy is paramount to deciding what you need to improve on.
One thing that you may have been neglecting more than you…
Original Research
SCORE
· Original study ↗
Methodology
Cited from SCORE research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
US small businesses: 44% small businesses using social media for brand awareness. Source: SCORE (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-brand-awareness-social-media-44
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<blockquote cite="https://lighthousedata.io/data/small-business-brand-awareness-social-media-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- small businesses using social media for brand awareness for US small businesses<br><small>Source: SCORE (2024) · <a href="https://lighthousedata.io/data/small-business-brand-awareness-social-media-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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