B Evidence Grade B Graded under review Safe to Cite Dated

55%

55% -- website visitor growth rate for Small businesses that blog (2011)

2011  · HubSpot

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2011
Entity
Small businesses that blog
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://aptchat.org/marketing/apartment-community-blogs/ ↗
Confidence: 48/100 Vintage: 2011 Channel: Deep Crawl
Source Article
Blogging for Apartment Communities
Social networking sites like Facebook and Twitter have been getting a lot of buzz recently, but some people would argue that apartment operators would get more bang for their buck focusing on a blog for their property. We decided to pose the question to the #AptChat group. This was one of our most a…
Original Research
HubSpot · Original study ↗

HubSpot study referenced during #AptChat Twitter chat

Methodology documented
IndustryRetail Company SizeSMB RoleAll marketers Channelcontent
Plain Text
Small businesses that blog: 55% website visitor growth rate. Source: HubSpot (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-blog-visitors-55
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<blockquote cite="https://lighthousedata.io/data/small-business-blog-visitors-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- website visitor growth rate for Small businesses that blog<br><small>Source: HubSpot (2011) · <a href="https://lighthousedata.io/data/small-business-blog-visitors-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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