B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- small business blog positive roi likelihood for Small businesses (blog content marketing) (2026)
Small businesses are 23% more likely than average to achieve a positive return from their blog posts.
- Attributed to HubSpot's latest marketing report without specific publication year in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://ascendlymarketing.com/small-business-digital-marketing-strategy/ ↗
Source Article
Your Small Business Digital Marketing Strategy
Original Research
HubSpot
· Original study ↗
Methodology
Relative likelihood of achieving positive return from blog posts vs. average, attributed to HubSpot's latest marketing report; no report date or sample size stated in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small businesses (blog content marketing): 23% small business blog positive roi likelihood. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-blog-positive-roi-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/small-business-blog-positive-roi-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- small business blog positive roi likelihood for Small businesses (blog content marketing)<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/small-business-blog-positive-roi-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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