B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- agency retainer rate for small businesses (2025)
Only 19% of small businesses work with a digital agency on a full-time retainer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bicads.com
Primary
Tier C
https://bicads.com/blog/why-smart-small-businesses-partner-with-a-digital-marketing-agency/ ↗
Source Article
Why Small Businesses Need Digital Marketing
Managing a small business means multitasking constantly—handling operations, driving sales, and keeping customers happy. In the midst of all this, marketing often gets overlooked. Yet in today’s digital-driven market, your online presence can be just as important as your products or services.
The ch…
Original Research
bicads.com
· Original study ↗
Methodology
Uncited statistic in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 19% agency retainer rate. Source: bicads.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-agency-retainer-19pct
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<blockquote cite="https://lighthousedata.io/data/small-business-agency-retainer-19pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- agency retainer rate for small businesses<br><small>Source: bicads.com (2025) · <a href="https://lighthousedata.io/data/small-business-agency-retainer-19pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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