B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

35.4%

35.4% -- planned spend increase rate for US small businesses using Instagram (Q3 2016)

Name: Planned Spend Increase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

Q3 2016 · BIA/Kelsey

Among small businesses using Instagram, 35.4% plan to increase their spend on Instagram over the next 12 months.

Cite this stat Share How we verify

Attribution: BIA/Kelsey View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

35.4%

Unit

Percentage

Data Vintage

Q3 2016

Entity

US small businesses using Instagram

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BIA/Kelsey Primary Tier A

https://www.bia.com/blog/small-businesses-are-seeing-value-in-instagram/ ↗

Confidence: 32/100 Vintage: Q3 2016 Channel: Common Crawl

Source Article

Small Businesses Are Seeing Value in Instagram

Original Research

BIA/Kelsey · Original study ↗

Methodology

BIA/Kelsey Local Commerce Monitor Wave 20 survey

Methodology documented

Segmentation

Industrysocial_media_marketing Company SizeSMB RegionUS Channelsocial

Cite this stat

Plain Text

US small businesses using Instagram: 35.4% planned spend increase rate. Source: BIA/Kelsey (Q3 2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-biz-instagram-spend-increase-2016

HTML Embed

<blockquote cite="https://lighthousedata.io/data/small-biz-instagram-spend-increase-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.4%</strong> -- planned spend increase rate for US small businesses using Instagram<br><small>Source: BIA/Kelsey (Q3 2016) · <a href="https://lighthousedata.io/data/small-biz-instagram-spend-increase-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →