B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$3,400
$3,400 -- annual marketing automation software spend for small businesses ($500K-$5M revenue) (2026)
The average small business with $500K-$5M in revenue spends $3,400 annually on marketing automation software in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3,400
Unit
Currency Usd
Data Vintage
2026
Entity
Sample Size
487
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
v12.ai
Primary
Tier B
https://v12.ai/marketing-automation-roi-in-2026-real-numbers-from-487-companies/ ↗
Source Article
Marketing Automation ROI in 2026: Real Numbers From 487 Companies - V12 AI
Marketing Automation ROI in 2026: Real Numbers From 487 Companies
Marketing automation isn’t new, but in 2026 the economics have shifted dramatically. When we analyzed 487 companies using marketing automation platforms, we found the median ROI hit 341% — up from 218% in 2024. More importantly, 73% o…
Original Research
v12.ai
· Original study ↗
Methodology
Vendor survey analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses ($500K-$5M revenue): $3,400 annual marketing automation software spend. Source: v12.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-biz-automation-annual-spend
HTML Embed
<blockquote cite="https://lighthousedata.io/data/small-biz-automation-annual-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,400</strong> -- annual marketing automation software spend for small businesses ($500K-$5M revenue)<br><small>Source: v12.ai (2026) · <a href="https://lighthousedata.io/data/small-biz-automation-annual-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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