B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- share saying ai decreases marketing costs for North American small businesses (2022)
92% of surveyed small businesses say AI-powered tools decrease marketing costs.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier B
https://trmservices.net/marketing/small-biz-strategies-that-worked-in-2022/ ↗
Source Article
Small Biz Strategies That Worked in 2022
One of my favorite contributors is Banafshe Salehi from Unbounce. Looking back at 2022 and how small businesses around the MOV were impacted by Covid, and then post-Covid conditions has been something that has fascinated me for months now. His dive into what worked for small businesses in 2022 is in…
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce survey of small businesses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North American small businesses: 92% share saying ai decreases marketing costs. Source: Unbounce (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-biz-ai-lower-marketing-costs-2022
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<blockquote cite="https://lighthousedata.io/data/small-biz-ai-lower-marketing-costs-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share saying ai decreases marketing costs for North American small businesses<br><small>Source: Unbounce (2022) · <a href="https://lighthousedata.io/data/small-biz-ai-lower-marketing-costs-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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