B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
6.2%
6.2% -- december clicks growth rate for Smaily email posts, December vs annual average unique clicks (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smaily
Primary
Tier A
https://smaily.com/jingle-bells-selling-smells-how-to-avoid-holiday-kitsch-in-email-marketing/ ↗
Source Article
Jingle Bells, Selling Smells – How to Avoid Holiday Kitsch in Email Marketing
Is it already that time of year? Marketers can start saying, “It’s beginning to look a lot like Christmas,” much earlier than Michael Bublé reaches the ears of grocery shoppers and lingers there until a new year has arrived. There is a lot to do around this time of year, and no one wants to miss the…
Original Research
Smaily
· Original study ↗
Methodology
Growth from 250 to 266 unique clicks per post in December
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Smaily email posts, December vs annual average unique clicks: 6.2% december clicks growth rate. Source: Smaily (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smaily-december-clicks-growth-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smaily-december-clicks-growth-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.2%</strong> -- december clicks growth rate for Smaily email posts, December vs annual average unique clicks<br><small>Source: Smaily (2023) · <a href="https://lighthousedata.io/data/smaily-december-clicks-growth-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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