B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- shoppers never returning after slow site experience for online shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://alignmentonline.com/cro-conversion-rate-optimization/page/3/ ↗
Source Article
CRO - Conversion Rate Optimization Services
Original Research
Google
· Original study ↗
Methodology
Attributed to Google; original study not linked
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 40% shoppers never returning after slow site experience. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/slow-site-shoppers-never-return-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/slow-site-shoppers-never-return-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- shoppers never returning after slow site experience for online shoppers<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/slow-site-shoppers-never-return-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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