B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- shopper loss from slow page load for New York e-commerce websites (2024)
Pages taking more than three seconds to load lose 40% of potential shoppers.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NY Digital Trends Report
Primary
Tier C
https://apidots.com/blog/nyc-ecommerce-trends/?ref=ghost.nine.am ↗
Source Article
New York E
Original Research
NY Digital Trends Report
· Original study ↗
Methodology
Cited from 2024 NY Digital Trends Report
Methodology documented
Segmentation
IndustryeCommerce
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
New York e-commerce websites: 40% shopper loss from slow page load. Source: NY Digital Trends Report (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/slow-load-shopper-loss-40
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<blockquote cite="https://lighthousedata.io/data/slow-load-shopper-loss-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- shopper loss from slow page load for New York e-commerce websites<br><small>Source: NY Digital Trends Report (2024) · <a href="https://lighthousedata.io/data/slow-load-shopper-loss-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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