B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
175,000
175,000 -- mobile impressions for Sleeping Bear Dunes OOH campaign (OUTFRONT) (2021)
The Sleeping Bear Dunes campaign with OUTFRONT generated over 175,000 mobile impressions.
- Source text notes '175K+' / 'over 175,000'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
175,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/sleeping-bear-dunes ↗
Source Article
Sleeping Bear Dunes - OOH Advertising Case Studies | OUTFRONT
OUTFRONT delivered 27% above the CTR benchmark for Sleeping Bear Dunes
The objective for Sleeping Bear Dunes was to reach affluent families with children 12 and under who were Alpine or Nordic skiers during their sweepstakes window of Oct. 19, 21 to Nov 30, 21 with a budget of $15,895.
Read More
175…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
OOH campaign case study; geofencing and mobile re-targeting over 4-week sweepstakes window
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sleeping Bear Dunes OOH campaign (OUTFRONT): 175,000 mobile impressions. Source: OUTFRONT Media (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sleeping-bear-dunes-ooh-mobile-impressions-2021
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<blockquote cite="https://lighthousedata.io/data/sleeping-bear-dunes-ooh-mobile-impressions-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>175,000</strong> -- mobile impressions for Sleeping Bear Dunes OOH campaign (OUTFRONT)<br><small>Source: OUTFRONT Media (2021) · <a href="https://lighthousedata.io/data/sleeping-bear-dunes-ooh-mobile-impressions-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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