B Evidence Grade B Safe to Cite Dated

5% -- conversion rate increase for Skype UK homepage (2007)

Name: Conversion Rate Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-22

2007 · Jonathan Mendez's Blog

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Attribution: Jonathan Mendez's Blog View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2007

Entity

Skype UK homepage

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Jonathan Mendez's Blog Primary Tier B

http://www.optimizeandprophesize.com/jonathan_mendezs_blog/2007/05/skype_boosts_ho_1.html ↗

Confidence: 72/100 Vintage: 2007 Channel: Deep Crawl

Source Article

Jonathan Mendez's Blog

Skype Boosts Homepage Conversion Rate with Radical Simplicity Thanks to the informational heavy handedness of 1.0 design we have the opportunity at OTTO Digital to employ our Radical Simplicity™ methodology quite frequently to improve the performance of pages and enhance brand value. The way it work…

Also cited by

zdnet.com https://www.zdnet.com/

2026-08-22

knowledge.wharton.upenn.edu https://knowledge.wharton.upenn.edu/

2026-08-22

Original Research

Jonathan Mendez's Blog · Original study ↗

Methodology

A/B split test

Segmentation

IndustryMedia RegionUK Channelweb

Cite this stat

Plain Text

Skype UK homepage: 5% conversion rate increase. Source: Jonathan Mendez's Blog (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skype_homepage_conversion_rate_increase

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<blockquote cite="https://lighthousedata.io/data/skype_homepage_conversion_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- conversion rate increase for Skype UK homepage<br><small>Source: Jonathan Mendez's Blog (2007) · <a href="https://lighthousedata.io/data/skype_homepage_conversion_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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