B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- advertiser return rate for Sky AdSmart (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
MarComm News
Primary
Tier A
https://marcommnews.com/sky-media-hits-10000-milestone-for-addressable-tv-ad-campaigns/ ↗
Source Article
Sky Media Hits 10,000 Milestone for Addressable TV Ad Campaigns
Sky Media has successfully broadcast the 10,000th ad campaign using its pioneering TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to specific audiences.
Every two days a brand that has lapsed or never advertised on TV before selects Sky A…
Original Research
MarComm News
· Original study ↗
Segmentation
IndustryMedia
RegionUK
Channelevents
Cite this stat
Plain Text
Sky AdSmart: 64% advertiser return rate. Source: MarComm News (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sky_adsmart_return_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sky_adsmart_return_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- advertiser return rate for Sky AdSmart<br><small>Source: MarComm News (2026) · <a href="https://lighthousedata.io/data/sky_adsmart_return_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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