B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- content sharing rate for Sky Mobile internal product launch (2024)
60% of Sky staff shared content externally on social channels following the Sky Mobile internal product launch campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Avvio Reply
Primary
Tier B
https://avvioreply.co.uk/work/change-communications/gamified-learning-and-training/sky-mobile-produc… ↗
Source Article
Product Launch for Sky Mobile
Overview
A simple objective - engage and educate a workforce of over 25,000 people with the new offering to produce an army of advocates. We partnered with Sky to internally launch their new market changing proposition, Sky Mobile.
Approach
Creating multiple physical and digital installations around…
Original Research
Avvio Reply
· Original study ↗
Methodology
Agency case study reporting employee advocacy results for internal launch campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sky Mobile internal product launch: 60% content sharing rate. Source: Avvio Reply (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sky-mobile-staff-social-sharing-60pct
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<blockquote cite="https://lighthousedata.io/data/sky-mobile-staff-social-sharing-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- content sharing rate for Sky Mobile internal product launch<br><small>Source: Avvio Reply (2024) · <a href="https://lighthousedata.io/data/sky-mobile-staff-social-sharing-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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