B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- employee social sharing rate for Sky Mobile internal launch campaign (2018)
60% of staff shared content externally on social channels during the Sky Mobile internal launch campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
25,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Avvio Reply
Primary
Tier C
http://www.avvioreply.co.uk/work/sky-mobile-product-launch/ ↗
Source Article
Sky Mobile Product Launch
Work / Sky
Engage, excite and educate staff on the benefits of Sky Mobile while landing the customer proposition and strategy behind it.
A simple objective - engage and educate a workforce of over 25,000 people with the new offering to produce an army of advocates. We partnered with Sky to internall…
Original Research
Avvio Reply
· Original study ↗
Methodology
Agency case study reporting employee advocacy results from internal product launch campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sky Mobile internal launch campaign: 60% employee social sharing rate. Source: Avvio Reply (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sky-mobile-staff-social-sharing-2018
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<blockquote cite="https://lighthousedata.io/data/sky-mobile-staff-social-sharing-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- employee social sharing rate for Sky Mobile internal launch campaign<br><small>Source: Avvio Reply (2018) · <a href="https://lighthousedata.io/data/sky-mobile-staff-social-sharing-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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