B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- internal campaign engagement rate for Sky Mobile internal launch campaign (2018)
Over 90% of Sky staff directly engaged with the Sky Mobile internal launch campaign.
- The source text states 'over 90%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
25,000
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Avvio Reply
Primary
Tier C
http://www.avvioreply.co.uk/work/sky-mobile-product-launch/ ↗
Source Article
Sky Mobile Product Launch
Work / Sky
Engage, excite and educate staff on the benefits of Sky Mobile while landing the customer proposition and strategy behind it.
A simple objective - engage and educate a workforce of over 25,000 people with the new offering to produce an army of advocates. We partnered with Sky to internall…
Original Research
Avvio Reply
· Original study ↗
Methodology
Agency case study reporting campaign results for internal product launch to Sky workforce of over 25,000 employees
Methodology documented
Segmentation
IndustryTelecommunications
Company SizeEnterprise
RegionUK
Channelemail
Cite this stat
Plain Text
Sky Mobile internal launch campaign: 90% internal campaign engagement rate. Source: Avvio Reply (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sky-mobile-staff-engagement-2018
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<blockquote cite="https://lighthousedata.io/data/sky-mobile-staff-engagement-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- internal campaign engagement rate for Sky Mobile internal launch campaign<br><small>Source: Avvio Reply (2018) · <a href="https://lighthousedata.io/data/sky-mobile-staff-engagement-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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