B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
7.9%
7.9% -- revenue per session lift for Skullcandy (2024)
Skullcandy's use of shoppable videos across their website led to a 7.9% increase in revenue per session in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fractalapps.dev
Primary
Tier C
https://www.fractalapps.dev/blog/shoppable-videos-simplify-navigation/ ↗
Source Article
How Shoppable Videos Simplify Navigation
Shoppable videos make online shopping faster and easier by letting users buy products directly from videos without leaving the content. Instead of navigating through multiple pages, viewers can click on product tags within the video to learn more or add items to their cart instantly. This reduces ab…
Original Research
fractalapps.dev
· Original study ↗
Methodology
Single brand case study using shoppable videos
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Skullcandy: 7.9% revenue per session lift. Source: fractalapps.dev (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skullcandy-revenue-session-7-9pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/skullcandy-revenue-session-7-9pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.9%</strong> -- revenue per session lift for Skullcandy<br><small>Source: fractalapps.dev (2024) · <a href="https://lighthousedata.io/data/skullcandy-revenue-session-7-9pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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