B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4,400,000
4,400,000 -- campaign video views for Skittles Holiday Pawn Shop campaign (2015)
The Skittles Holiday Pawn Shop campaign generated 4.4 million video views.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4,400,000
Unit
Count
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BBDO / Skittles (Mars)
Primary
Tier B
https://awards.strategyonline.ca/Winners/Winner/2016/?w=skittles ↗
Source Article
2016 Winners
Original Research
BBDO / Skittles (Mars)
· Original study ↗
Methodology
Campaign results reported in award entry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Skittles Holiday Pawn Shop campaign: 4,400,000 campaign video views. Source: BBDO / Skittles (Mars) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skittles-video-views
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<blockquote cite="https://lighthousedata.io/data/skittles-video-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,400,000</strong> -- campaign video views for Skittles Holiday Pawn Shop campaign<br><small>Source: BBDO / Skittles (Mars) (2015) · <a href="https://lighthousedata.io/data/skittles-video-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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