B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- purchase skipping rate for consumers aged 60-64 (2023)
15% of online shoppers aged 60-64 have skipped a purchase because of a lack of sustainable packaging.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/sustainable-packaging-matters/ ↗
Source Article
Sustainable Packaging Matters - Bizrate Insights
/ resources
September 7, 2023
Content Manager, Bizrate Insights
In a summer of fires in Hawaii and floods in Southern California, extreme weather has been a big part of the news cycle. As consumers become increasingly aware of climate change and mounting waste issues, sustainable packaging is becomi…
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights survey of 1000 verified online shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers aged 60-64: 15% purchase skipping rate. Source: Bizrate Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skipped-purchase-60-64
HTML Embed
<blockquote cite="https://lighthousedata.io/data/skipped-purchase-60-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- purchase skipping rate for consumers aged 60-64<br><small>Source: Bizrate Insights (2023) · <a href="https://lighthousedata.io/data/skipped-purchase-60-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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