B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- paid search traffic growth for Skillable (Q4 2024)
Skillable saw a 90% increase in paid search traffic from initial branding results after launching its 'That’s BS' campaign.
- Initial branding results while data was still compiling
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
Q4 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yeager Marketing
Primary
Tier B
https://yeagermarketing.com/skillable/ ↗
Source Article
Marketing Case Study - Calling Out The Nonsense with Skillable
Addressing the widespread myths about traditional learning methods and skills assessment.
Skillable, a recognized leader in both e-learning and skills management, sought to deepen its footprint in these areas by addressing widespread myths about traditional learning methods and skills assessment. Th…
Original Research
Yeager Marketing
· Original study ↗
Methodology
Agency case study reporting initial campaign results; data still compiling
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Skillable: 90% paid search traffic growth. Source: Yeager Marketing (Q4 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skillable-paid-search-traffic-up-90-q4-2024
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<blockquote cite="https://lighthousedata.io/data/skillable-paid-search-traffic-up-90-q4-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- paid search traffic growth for Skillable<br><small>Source: Yeager Marketing (Q4 2024) · <a href="https://lighthousedata.io/data/skillable-paid-search-traffic-up-90-q4-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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