B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30%

30% -- share wanting to develop social media advertising skills for Finnish social media professionals (2018)

Name: Share Wanting To Develop Social Media Advertising Skills Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2018 · n=127 · Dentsu Aegis Network

Nearly 30% of Finnish social media professionals specifically want to develop their skills in social media advertising.

The source states 'nearly 30%' ('Liki 30 %')

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Attribution: Dentsu Aegis Network View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2018

Entity

Finnish social media professionals

Sample Size

127

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Dentsu Aegis Network Primary Tier A

https://www.dentsu.com/fi/fi/sosiaalisen-median-parissa-tyoskentelevien-huolet-2018-kuplat-trollit-a… ↗

Confidence: 57/100 Vintage: 2018 Channel: Deep Crawl

Source Article

Ajankohtaista

Sosiaalisen median parissa työskentelevien huolet 2018: Kuplat, trollit, algoritmit ja aktivistit Markkinointiviestinnän konserni Dentsu Aegis Networkin tekemä suomalaisten sosiaalisen median ammattilaisten kysely paljastaa yhteiskunnallisten reunailmiöiden näkyvän yhä enemmän heidän työssään. Kysel…

Original Research

Dentsu Aegis Network · Original study ↗

Methodology

Online survey, 8.1.-31.1.2018; 'liki 30 %' means nearly 30%

Methodology documented

Segmentation

Industrysocial_media_marketing,media_entertainment RegionEMEA RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

Finnish social media professionals: 30% share wanting to develop social media advertising skills. Source: Dentsu Aegis Network (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skill-development-social-advertising-2018

HTML Embed

<blockquote cite="https://lighthousedata.io/data/skill-development-social-advertising-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share wanting to develop social media advertising skills for Finnish social media professionals<br><small>Source: Dentsu Aegis Network (2018) · <a href="https://lighthousedata.io/data/skill-development-social-advertising-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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