B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- ai mention rate annual reports for Skift Travel 200 companies (2024)
35% of Skift Travel 200 companies mentioned AI in their 2024 annual reports.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://atlasperk.com/guides/crm-automation-for-travel/automation-workflows/ ↗
Source Article
Automation Workflows for Travel Businesses: 2026 Guide
Automation Workflows for Travel: From Booking to Re-Engagement
Market Verdict: Automation Workflows for Travel
The workflow automation market is growing at 9.4% CAGR toward $40.8B by 2031 (Mordor Intelligence, 2025), and 61% of travel businesses are already experimenting with AI-driven automation (P…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey analysis of Skift Travel 200 annual reports; 4% in 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Skift Travel 200 companies: 35% ai mention rate annual reports. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skift-travel-200-ai-reports-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/skift-travel-200-ai-reports-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- ai mention rate annual reports for Skift Travel 200 companies<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/skift-travel-200-ai-reports-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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